Genevieve Keys



Lead PIO at the Utah Division of Emergency Management, specializing in crisis communications, emergency alerting, and public preparedness campaigns. Former CDC emergency communications professional with 10+ years in high-stakes public affairs.

Utah Department of Public Safety •

Winter Weather Outlook 2025

❄️ Winter is coming to Utah! Are you ready?

Join us for our latest Be Ready Utah interview featuring guests from:
🌨️ National Weather Service - get the winter weather outlook
🚗 Utah Highway Patrol - learn how to stay safe on winter roads

We will talk about:
✅ What to expect this winter season
✅ Essential vehicle emergency kits
✅ How to prepare your home for power outages
✅ Winter driving safety tips

Don't wait until the first storm hits - prepare NOW! Watch the full interview and get the resources you need to keep your family safe this winter.

#KeepingUtahSafe #BeReadyUtah #EmergencyPrep #WinterWeather #WinterPreparedness #UtahWeather #HighwaySafety #WinterDriving #NWS #UHP
ABC4 Utah •

Utahns should assess flood risk and insurance now, emergency management says

FRUIT HEIGHTS, Utah (ABC4) — In the quiet foothills of Fruit Heights, what looks like a regular neighborhood road is actually a dry gulch and a regulatory floodway. This is just one of many areas in Utah where flood risks can sneak up fast and leave homeowners with a mountain of repair costs.


As spring temperatures rise, so does the risk. Peak runoff in Utah typically arrives in late May and early June, and emergency officials say now is the time to take action before it’s too late.
DEM •

Utah is EQ Country - Drop Cover Hold On

This week’s earthquake in Summit County was felt across the Wasatch Front; a reminder that Utah is earthquake country. When the shaking starts, remember these three steps:

DROP to your hands and knees
COVER your head and neck, and crawl under a table or desk if possible
HOLD ON to the cover until the shaking stops

Practice this regularly with your family and coworkers. When an earthquake hits, you won't have time to think, so make sure you’re prepared!

Learn more at BeReadyUtah.gov

#KeepingUtahSafe
DEM •

Utah is EQ Country - Home Hazard

Last week’s earthquake shook homes across the Wasatch Front. Take 30 minutes this weekend to do a Home Hazard Hunt and prevent damage during the next earthquake:

✓ Secure water heater to wall studs with metal strapping
✓ Anchor heavy furniture (bookcases, TVs, dressers)
✓ Move heavy items to lower shelves
✓ Secure mirrors and picture frames
✓ Install latches on cabinets

The water heater is especially important - if it tips over during shaking, it can rupture your gas line and cause a fire. Strapping kits are available at most hardware stores.

Small actions now prevent big problems later. Find your Home Hazard Hunt checklist at BeReadyUtah.gov

#BeReadyUtah #EarthquakePreparedness #HomeHazardHunt #KeepingUtahSafe
DEM •

Utah is EQ Country - Disaster Kit

Now is the perfect time to build or check your emergency kit. Every household needs:

HOME DISASTER SUPPLY KIT (shelter in place):
- 14-day supply of food and water (1 gallon per person per day)
- First aid supplies and medications
- Flashlight, radio, and extra batteries
- Important documents in waterproof container

EMERGENCY GO-KIT (grab and go):
- 72-hour supply of essentials
- Medications and first aid
- Phone chargers and cash
- Copies of important documents

Don't wait for the big one. Start building your kit today! Find out more at BeReadyUtah.gov

#BeReadyUtah #EmergencyKit #EarthquakePreparedness #GetAKit #KeepingUtahSafe
DEM •

1901 Richfield Disaster Spotlight

🌍 Did you know Utah has experienced devastating earthquakes? 🏚️

On November 13, 1901, an estimated 6.5+ magnitude earthquake struck Richfield, Utah — one of the most powerful earthquakes in state history!

This massive quake was felt across 50,000 square miles, from St. George to Salt Lake City. 😱
The powerful shock waves caused widespread destruction across Central Utah: chimneys, walls, and roofs collapsed 🏠, surface ruptures up to 300 feet long split the ground 🪨, and extensive rockslides blocked canyons and roads 🛤️.

This disaster spotlight is a timely reminder that earthquake preparedness isn't optional in Utah, it's essential.

Make sure you and your family are ready: Drop, Cover, and Hold On. Sign up for Utah's largest earthquake drill at shakeout.org/utah

#UtahDisasterSpotlight #KeepingUtahSafe #EarthquakePreparedness #BeReadyUtah #DropCoverHoldOn #ShakeOut
18w
DEM •

Be Ready Utah Website

Each year, Utah spends millions of dollars fighting wildfires, and each year, personal and public property is damaged or destroyed. Most wildfires are human-caused.
Protect your home and family from the possibility of wildfire by practicing simple wildfire safety and preparedness.

Each year, Utah spends millions of dollars fighting wildfires, and each year, personal and public property is damaged or destroyed. Most wildfires are human-caused.

Protect your home and family from the possibility o...
National Center for Immunization and Respiratory D •

Immunization and Respiratory Diseases Bulletin

Served as primary editor and writer for the NCIRD Immunization and Respiratory Disease Bulletin—CDC’s principal external-facing communications vehicle for the National Center for Immunization and Respiratory Diseases, distributed to healthcare providers, media contacts, and public health stakeholders nationwide covering outbreak surveillance, vaccine recommendations, seasonal outlooks, and emerging variant data.
National Center for Immunization and Respiratory D •

CDC Issues Updated Guidance to Help Prevent Spread of Flu at Agricultural Fairs

An outbreak of H5N1 bird flu among poultry and dairy cows continues to spread in the United States. Four human cases with exposures to sick cows have been reported.

What CDC is doing
CDC has issued updated guidance to help prevent the spread of flu, including from cattle to people, at livestock fairs or exhibitions across the country. CDC continues to respond to the public health challenge posed by the multistate outbreak of H5N1 bird flu in cows and other animals in the United States.
National Center for Immunization and Respiratory D •

CDC’s Influenza Risk Assessment Tool (IRAT)

An IRAT is used to evaluate the future pandemic potential of an influenza A virus currently circulating in animals. Experts review data and score a representative flu virus based on the likelihood that the virus may gain the ability to spread easily from person-to-person. Experts also score the virus on the impact that it could have on public health. IRAT scores may be updated when there are important changes to virus characteristics, like the ability to infect a new kind...
National Center for Immunization and Respiratory D •

Protecting infants and children from COVID-19-associated hospitalization

Indicators of COVID-19 activity, including COVID-19 test positivity, emergency department visits and rates of COVID-19 hospitalizations, increased this summer. During the week ending August 10, 2024, 5.8% of emergency department visits among children younger than 5 years of age were due to COVID-19. While emergency department visits and hospitalizations have started to decline in recent weeks, they are still elevated across the United States.
What CDC is doing
CDC use...
National Center for Immunization and Respiratory D •

Mycoplasma Pneumoniae Infections Have Been Increasing

Bacterial infections caused by Mycoplasma pneumoniae increased in the United States since late spring and have remained high. The proportion of patients discharged from emergency departments with a diagnosis of M. pneumoniae-associated pneumonia or acute bronchitis has been increasing over the past six months, peaking in late August.
What CDC is doing
CDC is closely tracking the recent rise in M. pneumoniae infections using various surveillance tools to better understa...
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